Marketing, leasing, and disposition of commercial property in Pasadena and surrounding markets. Pricing strategy, qualified tenant matching, and contract execution backed by CBC's institutional reach.
Landlord and owner representation is where the institutional reach of Coldwell Banker Commercial matters most. CBC's marketing infrastructure, broker network (2,800+ professionals), and database tools surface your property to qualified prospects far beyond what a boutique broker can reach. That reach paired with Kathi's transactional rigor and attention to detail and direct accountability is the rare combination this work calls for.
Engagements range from single-asset owners (one building, one corridor) up to multi-asset portfolios with sustained leasing activity across multiple properties. The work covers full-cycle: positioning, pricing, marketing, qualifying prospects, negotiation, contract execution, and ongoing relationship management for tenants once they're in.
Landlord-rep engagements are structured as exclusive listings with commission documented upfront.
Every property is different — the outline below is one example of how a landlord or owner engagement might flow, used here for guidance, not as a fixed protocol. Some steps run in parallel; some don't apply at all; some change shape entirely depending on the property.
A working analysis of comparable properties on the market and recently traded — rents, terms, time on market, common concessions. The deliverable is a clear-eyed picture of where your property sits, including the parts that may not flatter the asking price — so the landlord can anticipate buyer or tenant objections, prepare answers, and adjust positioning before the property hits the market.
Defining the ideal tenant or buyer for the property — what they look like, what they need, why this property fits them. Marketing materials and outreach all flow from this.
Recommended asking price (or rent), supported concession framework, and negotiation room. Kathi's advice errs on the side of accurate pricing rather than aspirational pricing — overpriced properties sit on the market and lose negotiating leverage.
Marketing through CBC's syndicated channels (LoopNet, CoStar, CBC database, broker network) plus Kathi's direct outreach to qualified prospects in her network. Photography, materials, and digital presence handled in-house.
Every prospect vetted for credit, fit, and seriousness before consuming your time with tours. Kathi maintains direct relationships with most likely buyers and tenants in the SGV — meaning the right prospects often surface quickly through her network.
Kathi will work with you to create a non-binding Letter of Intent (LOI) and negotiate the best terms for you prior to entering into a lease (binding agreement). Edge cases, options, concessions, and contingencies are all anticipated upfront.
For leasing engagements, Kathi maintains the relationship with the tenant after move-in — which often produces renewals, expansions, and referrals. For sales, the engagement closes with the transaction but she stays available for future work.
Listing your property is one part of the engagement. Here's the full set of capabilities Kathi brings to every landlord and owner engagement.
The core landlord-rep engagement: marketing your space, qualifying prospective tenants, negotiating lease terms, and executing the lease document. From single-tenant retail to multi-tenant office buildings.
Recommended asking price (or rent), supported concession framework, and negotiation room. Kathi's advice errs on the side of accurate pricing rather than aspirational pricing — overpriced properties sit on the market and lose negotiating leverage.
Marketing through CBC's syndicated channels (LoopNet, CoStar, CBC database, broker network) plus Kathi's direct outreach to qualified prospects in her SGV network. Photography, materials, and digital presence handled in-house.
For owners ready to sell — including sales of leased income-producing property, vacant property, or owner-occupied space. Coordinates with Investment Sales workflow for income property and incorporates 1031 exchange strategy if applicable.
Every prospect vetted for credit, fit, and seriousness before consuming your time with tours. Kathi maintains direct relationships with most likely tenants in the SGV — meaning the right prospects often surface quickly through her network.
Kathi's documentation discipline means deal terms are clearly captured, edge cases are anticipated, and the post-close relationship with tenants starts on a clean foundation. Kathi recommends that all legal agreements be reviewed by an attorney.
Common questions Kathi gets about landlord and owner representation engagements. For anything specific to your situation, the answer is always: just call.
A combination of channels: CBC's syndicated networks (LoopNet, CoStar, the CBC database) reach the broadest pool of qualified prospects. Direct outreach from Kathi to qualified buyers/tenants in her network surfaces opportunities the syndicated platforms don't reach. Photography, marketing materials, digital presence all handled professionally.
Commercial real estate commissions are negotiable and vary by property type, deal size, and listing structure. For a typical leasing engagement, commission is a percentage of the lease value paid by the landlord — split between the listing broker (Kathi) and the tenant broker if one is involved. For sale engagements, commission is a percentage of sale price. Specific numbers are discussed and documented upfront in the listing agreement.
I'd love to provide an answer, but it's truly a case-by-case basis. Property type, pricing, market conditions, and seasonality all move the timeline meaningfully. We'll talk through realistic expectations for your specific property at the start of the engagement.
Three concrete things. First, your listing reaches more qualified prospects through CBC's syndicated platforms (LoopNet, CoStar, CBC database) than any non-affiliated broker can access. Second, cross-market introductions — CBC's 2,800+ professionals worldwide means out-of-area buyers and corporate tenants can be reached. Third, institutional marketing infrastructure — professional photography, materials, and digital presence handled in-house, not outsourced.
Landlord & Owner Representation is one of four service lines Kathi works across.
Fifteen minutes with Kathi will tell you whether she's the right partner. She answers her own phone, returns calls quickly, and tells the truth — even when it costs her the deal.